Strategic Financial Management

This course will enable you to

• Understand the limitations of traditional accounting models in an increasingly dynamic and fast changing world
• Contribute more effectively to corporate strategy by taking a more proactive and forward-looking approach
• React to conditions of rapid change through enhanced awareness, anticipation and adaptation
• Understand and use alternative expressions of profit that start with a recognition of the impact on cash flow of the various stakeholders in a company
• Understand the different relationships between profits, expansion and cash flow model in the traditional accounting and financial management models
• Monitor the success of projects, strategies and even total businesses by articulating NPVs over time
• Understand how strategic financial management fits together in an integrative model

About the course

Can you contribute to the making and monitoring of strategic decisions? Can you augment the traditional accounting model so as to provide information relevant to an increasingly dynamic world?

In Strategic Financial Management David Allen argues that, if you concentrate on looking backwards, you will find it difficult to play your rightful part at the strategic level of management.

Less functional approaches to management have had a big impact on control systems and have left the traditional accounting model looking inappropriate and even misleading.

Strategic Financial Management brings together financial management and strategic management and provides the financial criteria for all management decision making – maximising the net present value of projected cash flows – focusing in particular on the two key ingredients: cash flow and net present value.

Always provocative and stimulating, David Allen will challenge your assumptions and encourage you to think again about the role of accountancy in a new dynamic world.